Friday, October 5, 2007

Jive Records Trying To Promote Britney's Album In All The Chaos

In the middle of a breakdown and chaos Britney Spears is trying to make a comeback. Jive Records is heavily touting Britney’s new album, slated to drop November 13, and is trying to distance Britney, the tabloid personality, from Britney, the multiplatinum-selling star. "As Britney’s label, it’s not our place to comment on her personal issues, but we do care about her and support her," Jive spokesman Allan Mayer said in a statement to E! News:

"There’s no question that when performers attain the level of celebrity that Britney has, they tend to be treated by the press and public as if they were cartoon or soap-opera characters, and we forget that they’re actually human beings. People say that’s the trade-off you make for success in the entertainment industry—that if you want to make it big, you have to surrender your privacy or the ability to lead a normal life. But sometimes you make that bargain before you realize what it entails. Britney’s a grown woman who makes her own choices, and we respect that. But she faces challenges that most of us can’t really imagine."

The video for "Gimme More," Britney’s first music video in more than two years, officially premieres Monday during TRL on MTV, the old stomping grounds of pop princesses like Britney, Christina Aguilera and Jessica Simpson, all of whom rose to fame in the late 1990s. During filming this past summer, Britney was spotted in head-to-toe black—except for where her thighs, cleavage, midriff and arms are. Already in heavy rotation on YouTube, the Jake Sarfaty-directed video features the pop star, as a blonde, interacting with a brunette stripper alter ego. She busts a move both alone and with a handful of female backup dancers.


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