Monday, August 20, 2007

More Gene Simmon's Family Jewels Coming To TV

According to, the A&E network is already talking about a possible fourth season of KISS bassist/vocalist Gene Simmons' reality series Gene Simmons Family Jewels (which just wrapped season 2). That's just fine with Simmons, who embraces his persona of sex, drugs and rock 'n' roll. "My life's an open book," Simmons said. "There is no reason why anybody should ever show up in the rags that women buy on the way out of the supermarket — you know, the 'National This' or 'Enquirer That.' The only reason people show up in the magazine is because they have dual lives — a public life and a secret life. I don't have a secret life." Variety reported in June that A&E in the U.S. has said yes to a third season of Gene Simmons Family Jewels, upping its order to 24 half-hour episodes from last season's 20 installments.

According to Variety, the decision was an easy one: Jewels is A&E's second-highest-rated series ever in the 18-to-49 and 25-to-54 adult demographics, behind only Dog the Bounty Hunter. Jewels did even better in its second season than in its first, leaping by 15 percent in total viewers to a 1.5 million average and climbing by 11 percent in adults 18 to 49 and by 8 percent in adults 25 to 54. A&E's relationship with Mr. Simmons started with a one-shot Biography hour of the rock legend and KISS bassist/vocalist. That Biography episode scored so well in the Nielsens that A&E negotiated with Mr. Simmons and Jewels executive producer Leslie Grief to create a 13-episode weekly half-hour series that would delve into the rock star's life with his common-law partner, former Playboy Playmate Shannon Tweed, and their teenage son and daughter.

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